CHA Launches Next Phase of the Caring for Connecticut Campaign

The Connecticut Hospital Association (CHA) continues to advance our Caring for Connecticut media campaign.  First launched in 2023, the campaign is designed to reach lawmakers, state leaders, members of the media, and the general public.

Where You Can Find CHA Ads

CHA’s Caring for Connecticut ads can be found across digital channels, social media, digital billboards and screen placements, State Capitol-focused newsletters and websites, and streaming audio.  The campaign will be expanded throughout the legislative session.

Messaging

The campaign highlights the many ways Connecticut hospitals are caring for our state — through direct patient care, job creation, community investments, and ongoing work to make healthcare more accessible, equitable, and affordable.  The next phase of the campaign has launched with messages about the shared contributions of Connecticut hospitals, highlighting factors like the over 200,000 jobs hospitals create around the state — making hospitals the largest collective employer in Connecticut.  Messages related to the governor’s budget and its impact on healthcare have also been introduced to further collective advocacy efforts. Messaging will be expanded as the legislative session progresses to include issue-specific advocacy messages on key policy issues.

Help Spread the Word

Caring for Connecticut campaign graphics are available to share across social media channels.  Graphics can be downloaded from the CHA website here.  You must log in to your CHA Account to download these files. 

We appreciate you amplifying these messages and sharing the CaringforCT.org landing page to illustrate the many ways hospitals support our state and its residents.